{"id":14966,"date":"2023-07-21T13:18:00","date_gmt":"2023-07-21T05:18:00","guid":{"rendered":"https:\/\/mdigi.net\/?p=14966"},"modified":"2023-07-21T15:14:44","modified_gmt":"2023-07-21T07:14:44","slug":"martech","status":"publish","type":"post","link":"https:\/\/mdigi.net\/martech\/","title":{"rendered":"\u4ec0\u9ebc\u662f MarTech \u884c\u92b7\u79d1\u6280\uff1f\u4e0d\u80fd\u932f\u904e\u7684 6 \u5927\u9818\u57df\u53ca 3 \u500b\u884c\u92b7\u8da8\u52e2\uff01"},"content":{"rendered":"\n<p style=\"font-size:18px\">\u8fd1\u5e74\u79d1\u6280\u767c\u9054\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u9818\u57df\u90fd\u5c07\u79d1\u6280\u878d\u5165\u7522\u696d\u4e4b\u4e2d\uff0c\u9019\u662f\u8da8\u52e2\uff1b\u800c\u900f\u904e\u79d1\u6280\u80fd\u5e36\u52d5\u5275\u65b0\u4e26\u63d0\u9ad8\u751f\u7522\u529b\uff0c\u9019\u662f\u4e8b\u5be6\u3002\u96a8\u8457\u5f8c\u75ab\u60c5\u6642\u4ee3\u4f86\u81e8\uff0c\u8a31\u591a\u7522\u696d\u8d8a\u4f86\u8d8a\u91cd\u8996\u300c\u6578\u4f4d\u8f49\u578b\u300d\uff0c\u56e0\u6b64\u884c\u696d\u5167\u6f38\u6f38\u884d\u751f\u51fa\u65b0\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u800c\u6295\u5165\u300cMarTech\u300d\u5c31\u662f\u9a45\u52d5\u4f01\u696d\u6578\u4f4d\u5316\u5176\u4e2d\u4e00\u7a2e\u65b9\u5f0f\uff01<\/p>\n\n\n\n<p style=\"font-size:18px\">\u4eca\u5929\u5c31\u8981\u4ecb\u7d39 MarTech \u662f\u4ec0\u9ebc\u3001MarTech \u7684 6 \u5927\u9818\u57df\u61c9\u7528\u53ca 3 \u5927\u8da8\u52e2\u767c\u5c55\uff0c\u6700\u5f8c\u4e5f\u5c07\u8207\u5927\u5bb6\u5206\u4eab\u6c34\u661f\u6578\u4f4d\u79d1\u6280\u5728 2023 \u5e74\u63a8\u51fa\u7684 4 \u5927 MarTech \u670d\u52d9\uff0c\u76f8\u4fe1\u80fd\u6709\u6548\u70ba\u4f01\u696d\u964d\u4f4e\u884c\u92b7\u6210\u672c\u3001\u63d0\u5347\u71df\u6536\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/1_2023\u4e16\u754c\u7248\u5716-1024x600.png\" alt=\"2023 MarTech\u4e16\u754c\u5730\u5716\" class=\"wp-image-14968\" width=\"640\" height=\"375\" srcset=\"https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/1_2023\u4e16\u754c\u7248\u5716-1024x600.png 1024w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/1_2023\u4e16\u754c\u7248\u5716-300x176.png 300w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/1_2023\u4e16\u754c\u7248\u5716-768x450.png 768w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/1_2023\u4e16\u754c\u7248\u5716-1170x685.png 1170w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/1_2023\u4e16\u754c\u7248\u5716-585x343.png 585w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/1_2023\u4e16\u754c\u7248\u5716.png 1458w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p style=\"font-size:18px\">\u300cMarTech\u300d \u4e00\u76f4\u662f\u8fd1\u5e74\u71b1\u9580\u8a71\u984c\uff0c\u9019\u500b\u6982\u5ff5\u7531 2011 \u5e74\u884c\u92b7\u79d1\u6280\u4e4b\u7236 Scott Brinker \u8207\u5176\u5718\u968a\u63d0\u51fa\u7b2c\u4e00\u5f35 MarTech \u5730\u5716\uff08Marketing Technology Landscape\uff09\u5f8c\u958b\u59cb\u767c\u9175\uff0c\u800c\u5730\u5716\u4e0a\u7684\u5546\u5bb6\u4e5f\u5f9e\u539f\u672c\u7684 150 \u5bb6\u5230 2023 \u5e74\u64f4\u589e\u8d85\u904e 11,000 \u5bb6\u5ee0\u5546\uff0c\u540c\u6642\u6bd4\u8d77\u524d\u4e00\u5e74\u53c8\u6210\u9577\u4e86 11.14\uff05\uff0c\u4e0d\u96e3\u770b\u51fa MarTech \u73fe\u5df2\u7d93\u6210\u70ba\u4e00\u7a2e\u4e16\u754c\u8da8\u52e2\uff01<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_32 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"\u5167\u5bb9\u76ee\u9304\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mdigi.net\/martech\/#MarTech_%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" title=\"MarTech \u662f\u4ec0\u9ebc\uff1f\">MarTech \u662f\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mdigi.net\/martech\/#MarTech_6_%E5%A4%A7%E9%A0%98%E5%9F%9F%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\" title=\"MarTech 6 \u5927\u9818\u57df\u6709\u54ea\u4e9b\uff1f\">MarTech 6 \u5927\u9818\u57df\u6709\u54ea\u4e9b\uff1f<\/a><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mdigi.net\/martech\/#%E5%BB%A3%E5%91%8A%E8%88%87%E6%8A%80%E8%A1%93%EF%BC%88Advertising_Promotion%EF%BC%89\" title=\"\u5ee3\u544a\u8207\u6280\u8853\uff08Advertising &amp; Promotion\uff09\">\u5ee3\u544a\u8207\u6280\u8853\uff08Advertising &amp; Promotion\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mdigi.net\/martech\/#%E5%85%A7%E5%AE%B9%E8%88%87%E9%AB%94%E9%A9%97%EF%BC%88Content_Experience%EF%BC%89\" title=\"\u5167\u5bb9\u8207\u9ad4\u9a57\uff08Content &amp; Experience\uff09\">\u5167\u5bb9\u8207\u9ad4\u9a57\uff08Content &amp; Experience\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mdigi.net\/martech\/#%E7%A4%BE%E7%BE%A4%E8%88%87%E9%97%9C%E4%BF%82%EF%BC%88Social_Relationships%EF%BC%89\" title=\"\u793e\u7fa4\u8207\u95dc\u4fc2\uff08Social &amp; Relationships\uff09\">\u793e\u7fa4\u8207\u95dc\u4fc2\uff08Social &amp; Relationships\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mdigi.net\/martech\/#%E5%95%86%E6%A5%AD%E8%88%87%E9%8A%B7%E5%94%AE%EF%BC%88Commerce_Sales%EF%BC%89\" title=\"\u5546\u696d\u8207\u92b7\u552e\uff08Commerce &amp; Sales\uff09\">\u5546\u696d\u8207\u92b7\u552e\uff08Commerce &amp; Sales\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mdigi.net\/martech\/#%E6%95%B8%E6%93%9A%E8%88%87%E5%88%86%E6%9E%90%EF%BC%88Data%EF%BC%89\" title=\"\u6578\u64da\u8207\u5206\u6790\uff08Data\uff09\">\u6578\u64da\u8207\u5206\u6790\uff08Data\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mdigi.net\/martech\/#%E6%B5%81%E7%A8%8B%E8%88%87%E7%AE%A1%E7%90%86%EF%BC%88Management%EF%BC%89\" title=\"\u6d41\u7a0b\u8207\u7ba1\u7406\uff08Management\uff09\">\u6d41\u7a0b\u8207\u7ba1\u7406\uff08Management\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mdigi.net\/martech\/#MarTech_3_%E5%A4%A7%E6%A0%B8%E5%BF%83%E8%B6%A8%E5%8B%A2%E7%99%BC%E5%B1%95\" title=\"MarTech 3 \u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55\">MarTech 3 \u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55<\/a><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mdigi.net\/martech\/#1%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96\" title=\"1.\u884c\u92b7\u81ea\u52d5\u5316\">1.\u884c\u92b7\u81ea\u52d5\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mdigi.net\/martech\/#2%E6%9B%B4%E9%87%8D%E8%A6%96%E8%88%87%E6%B6%88%E8%B2%BB%E8%80%85%E7%B7%8A%E5%AF%86%E7%9B%B8%E9%80%A3%E7%9A%84%E7%A4%BE%E7%BE%A4%E8%A1%8C%E9%8A%B7\" title=\"2.\u66f4\u91cd\u8996\u8207\u6d88\u8cbb\u8005\u7dca\u5bc6\u76f8\u9023\u7684\u793e\u7fa4\u884c\u92b7\">2.\u66f4\u91cd\u8996\u8207\u6d88\u8cbb\u8005\u7dca\u5bc6\u76f8\u9023\u7684\u793e\u7fa4\u884c\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mdigi.net\/martech\/#3%E4%BB%A5%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E8%A1%8C%E9%8A%B7\" title=\"3.\u4ee5\u6578\u64da\u9a45\u52d5\u884c\u92b7\">3.\u4ee5\u6578\u64da\u9a45\u52d5\u884c\u92b7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mdigi.net\/martech\/#%E6%B0%B4%E6%98%9F%E6%95%B8%E4%BD%8D%E7%AB%8B%E5%9F%BA_MarTech_%E6%8E%A8%E5%87%BA%E5%85%A8%E6%96%B0%E6%9C%8D%E5%8B%99\" title=\"\u6c34\u661f\u6578\u4f4d\u7acb\u57fa MarTech \u63a8\u51fa\u5168\u65b0\u670d\u52d9&nbsp;\">\u6c34\u661f\u6578\u4f4d\u7acb\u57fa MarTech \u63a8\u51fa\u5168\u65b0\u670d\u52d9&nbsp;<\/a><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mdigi.net\/martech\/#M-Core_%E5%85%A8%E5%AA%92%E9%AB%94%E5%BB%A3%E5%91%8A%E7%AD%96%E7%95%A5%E4%BD%88%E5%B1%80\" title=\"M-Core \u5168\u5a92\u9ad4\u5ee3\u544a\u7b56\u7565\u4f48\u5c40\">M-Core \u5168\u5a92\u9ad4\u5ee3\u544a\u7b56\u7565\u4f48\u5c40<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mdigi.net\/martech\/#M-Trend_%E7%A4%BE%E7%BE%A4%E8%AB%96%E5%A3%87%E8%BC%BF%E6%83%85%E5%88%86%E6%9E%90%E7%B3%BB%E7%B5%B1\" title=\"M-Trend \u793e\u7fa4\/\u8ad6\u58c7\u8f3f\u60c5\u5206\u6790\u7cfb\u7d71\">M-Trend \u793e\u7fa4\/\u8ad6\u58c7\u8f3f\u60c5\u5206\u6790\u7cfb\u7d71<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mdigi.net\/martech\/#M-Insight_%E8%A8%AA%E5%AE%A2%E6%A8%A3%E8%B2%8C%E8%A7%A3%E6%9E%90%E7%B3%BB%E7%B5%B1\" title=\"M-Insight \u8a2a\u5ba2\u6a23\u8c8c\u89e3\u6790\u7cfb\u7d71\">M-Insight \u8a2a\u5ba2\u6a23\u8c8c\u89e3\u6790\u7cfb\u7d71<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mdigi.net\/martech\/#M-Report_%E5%8D%B3%E6%99%82%E5%8B%95%E6%85%8B%E6%95%B8%E6%93%9A%E5%84%80%E8%A1%A8%E6%9D%BF\" title=\"M-Report \u5373\u6642\u52d5\u614b\u6578\u64da\u5100\u8868\u677f\">M-Report \u5373\u6642\u52d5\u614b\u6578\u64da\u5100\u8868\u677f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mdigi.net\/martech\/#%E7%B5%90%E8%AB%96\" title=\"\u7d50\u8ad6\">\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"MarTech_%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><strong>MarTech \u662f\u4ec0\u9ebc\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/2_MarTech-\u662f\u4ec0\u9ebc\uff1f-1024x576.png\" alt=\"MarTech \u662f\u4ec0\u9ebc\uff1f\" class=\"wp-image-14978\" width=\"750\" height=\"422\" srcset=\"https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/2_MarTech-\u662f\u4ec0\u9ebc\uff1f-1024x576.png 1024w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/2_MarTech-\u662f\u4ec0\u9ebc\uff1f-300x169.png 300w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/2_MarTech-\u662f\u4ec0\u9ebc\uff1f-768x432.png 768w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/2_MarTech-\u662f\u4ec0\u9ebc\uff1f-1536x864.png 1536w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/2_MarTech-\u662f\u4ec0\u9ebc\uff1f-1170x658.png 1170w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/2_MarTech-\u662f\u4ec0\u9ebc\uff1f-585x329.png 585w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/2_MarTech-\u662f\u4ec0\u9ebc\uff1f.png 1920w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">MarTech \u662f\u7531 Marketing\uff08\u884c\u92b7\uff09\u8207&nbsp; Technology\uff08\u79d1\u6280\uff09\u7d44\u6210\uff0c\u9867\u540d\u601d\u7fa9\u70ba\u300c\u884c\u92b7\u79d1\u6280\u300d\uff0c\u4e3b\u8981\u7684\u542b\u7fa9\u662f\u300c\u8b93\u884c\u92b7\u7d50\u5408\u79d1\u6280\uff0c\u4ee5\u79d1\u6280\u5354\u52a9\u884c\u92b7\u300d\uff0c\u4e5f\u5c31\u662f\u6cdb\u6307\u4e00\u5207\u80fd\u5354\u52a9\u9054\u6210\u884c\u92b7\u76ee\u6a19\u3001\u5b8c\u6210\u884c\u92b7\u5de5\u4f5c\u7684\u79d1\u6280\u5de5\u5177\u6216\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">MarTech \u4e4b\u7236 Scott Brinker \u63d0\u51fa\uff1a\u300c\u7d50\u5408\u884c\u92b7\u3001\u79d1\u6280\u3001\u7ba1\u7406\u7684 MarTech \u5c07\u662f\u672a\u4f86\u884c\u92b7\u7684\u4e3b\u6d41\u8da8\u52e2\uff01\u300d<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5176\u5be6\u50cf\u662f\u5e38\u898b\u7684\u5927\u6578\u64da\u3001\u4eba\u5de5\u667a\u667a\u6167\uff08AI\uff09\u3001\u96f2\u7aef\u7b49\u90fd\u5c6c\u65bc MarTech \u7684\u7bc4\u7587\uff0c\u4e0d\u904e\u8a31\u591a\u4eba\u4e4d\u807d\u4e4b\u4e0b\u90fd\u6703\u8a8d\u70ba\u884c\u92b7\u79d1\u6280\u662f\u4ee5\u300c\u79d1\u6280\u300d\u70ba\u91cd\uff0c\u4f46\u4e8b\u5be6\u4e0a\u300c\u884c\u92b7\u300d\u624d\u662f\u672c\u8cea\uff0c\u8981\u63a2\u8a0e\u7684\u662f\u79d1\u6280\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u5b8c\u6210\u54ea\u4e9b\u884c\u92b7\u76ee\u6a19\uff1f\u53ef\u4ee5\u70ba\u6211\u5011\u627e\u5230\u4ec0\u9ebc\u6a23\u7684\u6d88\u8cbb\u8005\uff1f<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"MarTech_6_%E5%A4%A7%E9%A0%98%E5%9F%9F%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\"><\/span><strong>MarTech 6 \u5927\u9818\u57df\u6709\u54ea\u4e9b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/3_MarTech-6-\u5927\u9818\u57df-1024x576.png\" alt=\"MarTech 6 \u5927\u9818\u57df\" class=\"wp-image-14979\" width=\"753\" height=\"422\" srcset=\"https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/3_MarTech-6-\u5927\u9818\u57df-300x169.png 300w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/3_MarTech-6-\u5927\u9818\u57df-1170x658.png 1170w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/3_MarTech-6-\u5927\u9818\u57df-585x329.png 585w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Scott Brinker \u5c07 MarTech \u5206\u70ba\u516d\u5927\u9818\u57df\uff0c\u5176\u4e2d\u5305\u542b\u5ee3\u544a\u8207\u6280\u8853\u3001\u5167\u5bb9\u8207\u9ad4\u9a57\u3001\u793e\u7fa4\u8207\u95dc\u4fc2\u3001\u5546\u696d\u8207\u92b7\u552e\u3001\u6578\u64da\u8207\u5206\u6790\u3001\u6d41\u7a0b\u8207\u7ba1\u7406\uff0c\u4ee5\u4e0b\u5c07\u6703\u5206\u5225\u4ecb\u7d39\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E8%88%87%E6%8A%80%E8%A1%93%EF%BC%88Advertising_Promotion%EF%BC%89\"><\/span><strong>\u5ee3\u544a\u8207\u6280\u8853\uff08Advertising &amp; Promotion\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u900f\u904e\u884c\u92b7\u79d1\u6280\u5e6b\u52a9\u54c1\u724c\u4ee5\u66f4\u7cbe\u6e96\u7684\u65b9\u5f0f\u63a5\u89f8\u5230\u76ee\u6a19\u53d7\u773e\uff0c\u5f9e\u5c0b\u627e\u6f5b\u5728\u5ba2\u6236\u3001\u641c\u96c6\u5927\u91cf\u6578\u64da\u3001\u5206\u6790\u7528\u6236\u9700\u6c42\uff0c\u518d\u5230\u900f\u904e\u5f8c\u53f0\u6578\u64da\u4e86\u89e3\u5ee3\u544a\u904b\u4f5c\u53ca\u6210\u6548\uff0c\u4e26\u5f9e\u4e2d\u512a\u5316\uff0c\u90fd\u6b78\u985e\u5728\u5ee3\u544a\u8207\u6280\u8853\u985e\u5225\u4e2d\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5176\u4e2d\u5305\u62ec\u793e\u7fa4\u5ee3\u544a\u3001\u5f71\u97f3\u5ee3\u544a\u3001\u539f\u751f\/\u5167\u5bb9\u5ee3\u544a\u3001\u5c55\u793a\u5ee3\u544a\u548c\u7a0b\u5e8f\u5316\u5ee3\u544a\u7b49\u5f62\u5f0f\u7684\u5ee3\u544a\uff0c\u5e38\u898b\u5de5\u5177\u5305\u542b Google\u3001Google Analytics\u3001Facebook\u3001LINE \u7b49\u8edf\u9ad4\u3002\u5728\u884c\u92b7\u79d1\u6280\u7684\u9818\u57df\u4e2d\uff0c\u79d1\u6280\u4e0d\u50c5\u53ef\u4ee5\u5354\u52a9\u898f\u5283\u5ee3\u544a\u7b56\u7565\uff0c\u9084\u80fd\u638c\u63e1\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u4ee5\u6295\u653e\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u6210\u529f\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E5%85%A7%E5%AE%B9%E8%88%87%E9%AB%94%E9%A9%97%EF%BC%88Content_Experience%EF%BC%89\"><\/span><strong>\u5167\u5bb9\u8207\u9ad4\u9a57\uff08Content &amp; Experience\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6307\u7684\u662f\u5167\u5bb9\u7d93\u71df\uff0c\u5728\u9019\u500b\u8cc7\u8a0a\u7206\u70b8\u7684\u6642\u4ee3\u4e2d\uff0c\u5167\u5bb9\u70ba\u738b\uff0c\u56e0\u6b64\u9700\u8981\u843d\u5be6\u300c\u5167\u5bb9\u884c\u92b7\u300d\u3002\u904b\u7528 MarTech \u5275\u9020\u5177\u6709\u5438\u5f15\u529b\u7684\u512a\u8cea\u5167\u5bb9\uff0c\u7121\u8ad6\u662f\u793e\u7fa4\u6587\u6848\u3001\u5716\u7247\u3001\u5f71\u7247\u7b49\u7d20\u6750\uff0c\u4e26\u4e14\u6301\u7e8c\u512a\u5316\u4f7f\u7528\u8005\u7684\u9ad4\u9a57\uff0c\u5305\u542b UI \u53ca UX \u6280\u8853\u3001AR \u53ca VR \u7dda\u4e0a\u7dda\u4e0b\u4e92\u52d5\u7b49\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5e38\u898b\u7684\u5de5\u5177\u50cf\u662f SurveyCake \uff0c\u4f7f\u7528 SurveyCake \u5de5\u5177\u53ef\u4ee5\u4ee5\u8868\u55ae\u70ba\u5a92\u4ecb\uff0c\u900f\u904e\u4e92\u52d5\u5f0f\u5167\u5bb9\uff0c\u5411\u53d7\u773e\u50b3\u905e\u884c\u92b7\u8cc7\u8a0a\uff0c\u800c\u53d7\u773e\u5728\u63a5\u53d7\u5230\u8a0a\u606f\u5f8c\u80fd\u7acb\u5373\u7d66\u4e88\u53cd\u994b\uff0c\u8207\u54c1\u724c\u9032\u884c\u4e92\u52d5\uff0c\u4f7f\u54c1\u724c\u900f\u904e\u8490\u96c6\u800c\u4f86\u7684\u8cc7\u8a0a\u66f4\u77ad\u89e3\u53d7\u773e\uff0c\u4e26\u8f49\u63db\u70ba\u53ef\u884c\u4e14\u6709\u50f9\u503c\u7684\u884c\u52d5\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E7%A4%BE%E7%BE%A4%E8%88%87%E9%97%9C%E4%BF%82%EF%BC%88Social_Relationships%EF%BC%89\"><\/span><strong>\u793e\u7fa4\u8207\u95dc\u4fc2\uff08Social &amp; Relationships\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u300c\u4ee5\u4eba\u70ba\u672c\u300d\u624d\u80fd\u6253\u7834\u7db2\u8def\u884c\u92b7\u7684\u50f5\u5c40\uff0c\u900f\u904e\u66f4\u591a\u79d1\u6280\u7684\u65b9\u5f0f\u53bb\u7d93\u71df\u793e\u7fa4\u53ca\u5ba2\u6236\uff0c\u76ee\u6a19\u70ba\u5efa\u7acb\u5f37\u5927\u7684\u793e\u7fa4\u3001\u4fc3\u9032\u9867\u5ba2\u53c3\u8207\u5ea6\u548c\u5fe0\u8aa0\u5ea6\uff0c\u4e26\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u4e92\u52d5\u9ad4\u9a57\u3002\u900f\u904e\u904b\u7528\u76f8\u95dc\u7684 MarTech \u5de5\u5177\u548c\u5e73\u53f0\uff0c\u4f01\u696d\u53ef\u4ee5\u66f4\u597d\u7684\u7ba1\u7406\u793e\u7fa4\u548c\u5efa\u7acb\u826f\u597d\u7684\u95dc\u4fc2\uff0c\u5f9e\u800c\u63d0\u5347\u54c1\u724c\u7684\u5f62\u8c61\uff0c\u4e26\u4e14\u589e\u52a0\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u5ea6\uff0c\u9054\u5230\u9577\u4e45\u7d93\u71df\u7684\u6548\u76ca\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5e38\u898b\u7684\u5de5\u5177\u4f8b\u5982\u529f\u5178\u8cc7\u8a0a Migo\uff0c\u4ee5\u9867\u5ba2\u6578\u64da\u7ba1\u7406\u5e73\u53f0\uff0c\u6574\u5408\u7dda\u4e0a\u3001\u7dda\u4e0b\u7684\u591a\u6e20\u9053\u6578\u64da\uff0c\u5efa\u7acb\u8d77\u793e\u7fa4\u9ad4\u7cfb\uff0c\u4fc3\u4f7f\u6703\u54e1\u4e3b\u52d5\u63d0\u4f9b\u500b\u4eba\u8cc7\u8a0a\uff0c\u4ee5\u638c\u63e1\u76ee\u6a19\u5ba2\u7fa4\u7684\u60f3\u6cd5\u53ca\u9700\u6c42\uff0c\u85c9\u6b64\u5275\u9020\u66f4\u4f73\u7684\u4e92\u52d5\u9ad4\u9a57\u53ca\u5236\u5b9a\u7cbe\u6e96\u7684\u884c\u92b7\u65b9\u6848\uff01<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E5%95%86%E6%A5%AD%E8%88%87%E9%8A%B7%E5%94%AE%EF%BC%88Commerce_Sales%EF%BC%89\"><\/span><strong>\u5546\u696d\u8207\u92b7\u552e\uff08Commerce &amp; Sales\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u5728\u9019\u500b\u9818\u57df\u4e3b\u8981\u4ee5\u300c\u63d0\u9ad8\u92b7\u552e\u6210\u6548\u300d\u53ca\u300c\u6d88\u8cbb\u9ad4\u9a57\u7684\u4fbf\u5229\u5ea6\u300d\u70ba\u76ee\u6a19\uff01\u50cf\u662f\u900f\u904e\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u4f86\u5efa\u7acb\u53ca\u7ba1\u7406\u7db2\u8def\u5546\u5e97\uff0c\u6216\u662f\u5229\u7528\u7dda\u4e0a\u652f\u4ed8\uff0c\u589e\u9032\u6d88\u8cbb\u8005\u5728\u7dda\u4e0a\u8cfc\u7269\u7684\u4fbf\u5229\u6027\u548c\u5b89\u5168\u6027\uff0c\u4ee5\u5b8c\u6210\u4ea4\u6613\u81ea\u52d5\u5316\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5e38\u898b\u5de5\u5177\u6709 WACA\uff0c\u5b83\u63d0\u4f9b\u7c21\u55ae\u5feb\u901f\u7684\u7db2\u8def\u958b\u5e97\u670d\u52d9\uff0c\u5f9e\u4e0a\u67b6\u5546\u54c1\u3001\u958b\u5e97\u4f48\u7f6e\u5230\u5b8c\u6574\u7684\u91d1\u6d41\u3001\u7269\u6d41\u7b49\uff0c\u63d0\u4f9b\u5b8c\u5584\u7684\u96fb\u5546\u529f\u80fd\uff0c\u900f\u904e\u6b64\u5e73\u53f0\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u5efa\u7acb\u5c6c\u65bc\u81ea\u5df1\u7684\u7db2\u8def\u5546\u5e97\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E8%88%87%E5%88%86%E6%9E%90%EF%BC%88Data%EF%BC%89\"><\/span><strong>\u6578\u64da\u8207\u5206\u6790\uff08Data\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6578\u64da\u88ab\u8a8d\u70ba\u662f MarTech \u6700\u6838\u5fc3\u7684\u5143\u7d20\uff0c\u80fd\u6709\u6548\u8a55\u4f30\u884c\u92b7\u6210\u6548\uff0c\u4f01\u696d\u53ef\u4ee5\u5229\u7528\u6578\u64da\u548c\u5206\u6790\u6280\u8853\u4f86\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u6d1e\u5bdf\uff0c\u4ee5\u4fbf\u652f\u6301\u6240\u6709\u7684\u6c7a\u7b56\u53ca\u884c\u52d5\u3002\u900f\u904e\u6578\u64da\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u6574\u5408\u4e0d\u540c\u6e20\u9053\u641c\u96c6\u800c\u4f86\u7684\u6578\u64da\uff0c\u6216\u662f\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u8b93\u7cfb\u7d71\u53ef\u4ee5\u81ea\u52d5\u5206\u6790\u7d50\u679c\u4e26\u9810\u6e2c\u672a\u4f86\u8da8\u52e2\uff0c\u9019\u4e9b\u90fd\u5c6c\u65bc\u6578\u64da\u8207\u5206\u6790\u7684\u61c9\u7528\u7bc4\u7587\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5e38\u898b\u5de5\u5177\u50cf\u662f Power BI\uff0c\u5b83\u53ef\u65bc\u8cc7\u6599\u5eab\u4e2d\u700f\u89bd\u5927\u91cf\u6578\u64da\uff0c\u4e26\u5f9e\u4e2d\u5efa\u7acb\u5831\u8868\uff0c\u8b93\u6578\u64da\u53ef\u88ab\u91cf\u5316\u5206\u6790\uff0c\u4e14\u4ee5\u8996\u89ba\u5316\u7684\u65b9\u5f0f\u5448\u73fe\uff0c\u9019\u5c07\u6709\u52a9\u65bc\u54c1\u724c\u6d1e\u5bdf\u51fa\u6578\u64da\u4e2d\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\uff0c\u4e26\u52a0\u4ee5\u5229\u7528\u5728\u672a\u4f86\u7684\u884c\u92b7\u7b56\u7565\u4e2d\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\"><span class=\"ez-toc-section\" id=\"%E6%B5%81%E7%A8%8B%E8%88%87%E7%AE%A1%E7%90%86%EF%BC%88Management%EF%BC%89\"><\/span><strong>\u6d41\u7a0b\u8207\u7ba1\u7406\uff08Management\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6709\u4e86\u4ee5\u4e0a\u7a2e\u7a2e\u5de5\u5177\u7684\u5354\u52a9\u5f8c\uff0c\u4f01\u696d\u9700\u8981\u95dc\u6ce8\u7684\u4fbf\u662f\uff1a\u5982\u4f55\u900f\u904e\u9019\u4e9b\u5de5\u5177\u63d0\u9ad8\u4f01\u696d\u7684\u71df\u904b\u6548\u80fd\uff0c\u56e0\u6b64\u6574\u5408\u7ba1\u7406\u548c\u6d41\u7a0b\u512a\u5316\u5c31\u8b8a\u5f97\u76f8\u7576\u91cd\u8981\uff01\u76f8\u95dc\u61c9\u7528\u5305\u542b\u900f\u904e\u5c08\u6848\u7ba1\u7406\u5de5\u5177\uff0c\u5e6b\u52a9\u4f01\u696d\u7d44\u7e54\u3001\u898f\u5283\u548c\u76e3\u63a7\u5c08\u6848\u7684\u57f7\u884c\uff0c\u751a\u81f3\u662f\u8de8\u90e8\u9580\u6e9d\u901a\uff0c\u900f\u904e\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52d5\u5316\u5de5\u5177\uff0c\u5b8c\u6210\u91cd\u8907\u6027\u9ad8\u7684\u5de5\u4f5c\u5167\u5bb9\uff0c\u63d0\u9ad8\u4f01\u696d\u751f\u7522\u529b\u548c\u6548\u7387\uff0c\u4e26\u6e1b\u5c11\u4eba\u70ba\u932f\u8aa4\u4ee5\u53ca\u6642\u9593\u7684\u6d6a\u8cbb\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5e38\u898b\u5de5\u5177\u6709 Trello\uff0c\u4e0d\u50c5\u80fd\u6709\u6548\u7ba1\u7406\u5c08\u6848\u9032\u5ea6\uff0c\u8b93\u6240\u6709\u53c3\u8207\u8005\u4e00\u76ee\u4e86\u7136\u5de5\u4f5c\u6d41\u7a0b\u4ee5\u53ca\u4e0d\u540c\u968e\u6bb5\u7684\u8ca0\u8cac\u4e8b\u9805\u3001\u4eba\u54e1\u3001\u671f\u9650\u7b49\uff0c\u900f\u904e\u6b64\u9805\u5de5\u5177\u9084\u80fd\u6e1b\u5c11\u6210\u54e1\u6e9d\u901a\u843d\u5dee\u3001\u51fa\u932f\u6a5f\u6703\uff0c\u8b93\u5c08\u6848\u53ef\u4ee5\u66f4\u9806\u5229\u57f7\u884c\u3001\u5982\u671f\u5b8c\u6210\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" style=\"font-size:22px\"><span class=\"ez-toc-section\" id=\"MarTech_3_%E5%A4%A7%E6%A0%B8%E5%BF%83%E8%B6%A8%E5%8B%A2%E7%99%BC%E5%B1%95\"><\/span><strong>MarTech 3 \u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p style=\"font-size:18px\">\u75ab\u60c5\u671f\u9593\u5c0d\u4e16\u754c\u7d93\u6fdf\u9020\u6210\u885d\u64ca\uff0c\u4e5f\u9593\u63a5\u4fc3\u4f7f\u8a31\u591a\u4f01\u696d\u52a0\u901f\u79d1\u6280\u5c0e\u5411\uff0c\u4e86\u89e3 MarTech \u61c9\u7528\u7684 6 \u5927\u9818\u57df\u5f8c\uff0c\u6211\u5011\u4e5f\u91dd\u5c0d\u5df2\u7d93\u767c\u5c55 10 \u5e7e\u5e74\u7684 MarTech \u6574\u7406\u51fa \u4e09\u5927\u6838\u5fc3\u8da8\u52e2\uff0c\u63a5\u4e0b\u4f86\u6703\u70ba\u5927\u5bb6\u4e00\u4e00\u4ecb\u7d39\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/4_MarTech-3-\u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55-1024x576.png\" alt=\"MarTech 3 \u5927\u6838\u5fc3\u8da8\u52e2\u767c\" class=\"wp-image-14980\" width=\"730\" height=\"410\" srcset=\"https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/4_MarTech-3-\u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55-1024x576.png 1024w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/4_MarTech-3-\u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55-300x169.png 300w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/4_MarTech-3-\u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55-768x432.png 768w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/4_MarTech-3-\u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55-1536x864.png 1536w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/4_MarTech-3-\u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55-1170x658.png 1170w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/4_MarTech-3-\u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55-585x329.png 585w, https:\/\/mdigi.net\/wp-content\/uploads\/2023\/07\/4_MarTech-3-\u5927\u6838\u5fc3\u8da8\u52e2\u767c\u5c55.png 1920w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\"><span class=\"ez-toc-section\" id=\"1%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96\"><\/span><strong>1.\u884c\u92b7\u81ea\u52d5\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u7b2c\u4e00\u5927\u8da8\u52e2\u4fbf\u662f\u300c\u81ea\u52d5\u5316\u884c\u92b7\u300d\uff0c\u662f\u900f\u904e\u4e00\u7ad9\u5f0f\u884c\u92b7\u8edf\u9ad4\uff0c\u5354\u52a9\u7ba1\u7406\u591a\u500b\u7ba1\u9053\u7684\u884c\u92b7\u6d3b\u52d5\u3001\u5de5\u4f5c\u6d41\u7a0b\u8207\u6578\u64da\u5206\u6790\uff0c\u5354\u52a9\u884c\u92b7\u4eba\u54e1\u5b8c\u6210\u4f8b\u884c\u516c\u4e8b\u3001\u81ea\u52d5\u5316\u8655\u7406\u5927\u91cf\u91cd\u8907\u6027\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\">\u800c\u5176\u6d41\u7a0b\u662f\u7531\u300c\u89f8\u767c\u9ede\uff08Triggers\uff09\u300d\u548c\u300c\u76f8\u61c9\u884c\u52d5\uff08Actions\uff09\u300d\u7d44\u6210\uff0c\u4e5f\u5c31\u662f\u8aac\u7576\u7528\u6236\u5b8c\u6210\u4e00\u4ef6\u4e8b\uff0c\u4fbf\u6703\u89f8\u767c\u81ea\u52d5\u5316\u884c\u92b7\u7684\u6d41\u7a0b\uff0c\u4f8b\u5982\u7576\u7528\u6236\u8a02\u95b1\u54c1\u724c\u7684\u96fb\u5b50\u5831\uff0c\u7cfb\u7d71\u4fbf\u6703\u81ea\u52d5\u767c\u9001\u6b61\u8fce\u4fe1\u4ef6\u7d66\u5c0d\u65b9\uff0c\u9019\u5c31\u662f\u90f5\u4ef6\u884c\u92b7\u81ea\u52d5\u5316\u6700\u57fa\u790e\u7684\u6a23\u8c8c\u3002\u6709\u95dc\u300c\u884c\u92b7\u81ea\u52d5\u5316\u300d\u66f4\u8a73\u7d30\u7684\u5167\u5bb9\uff0c\u53ef\u4ee5\u770b<a href=\"https:\/\/mdigi.net\/marketing-automation\/\">\u9019\u88e1<\/a>\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\"><span class=\"ez-toc-section\" id=\"2%E6%9B%B4%E9%87%8D%E8%A6%96%E8%88%87%E6%B6%88%E8%B2%BB%E8%80%85%E7%B7%8A%E5%AF%86%E7%9B%B8%E9%80%A3%E7%9A%84%E7%A4%BE%E7%BE%A4%E8%A1%8C%E9%8A%B7\"><\/span><strong>2.\u66f4\u91cd\u8996\u8207\u6d88\u8cbb\u8005\u7dca\u5bc6\u76f8\u9023\u7684\u793e\u7fa4\u884c\u92b7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u73fe\u4ee3\u4eba\u9010\u6f38\u5c07\u751f\u6d3b\u91cd\u5fc3\u8f49\u79fb\u81f3\u7dda\u4e0a\uff0c\u56e0\u6b64\u793e\u7fa4\u5df2\u7d93\u548c\u5927\u5bb6\u5bc6\u4e0d\u53ef\u5206\uff0c\u4f46\u5728\u793e\u7fa4\u84ec\u52c3\u767c\u5c55\u7684\u6642\u4ee3\uff0c\u5305\u542b Facebook\u3001Instagram\u3001Dcard\u3001TikTok \u7b49\u5404\u5927\u5a92\u9ad4\u4e4b\u4e0b\uff0c\u8981\u5982\u4f55\u5728\u773e\u591a\u5e33\u865f\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u8207\u300c\u500b\u6027\u5316\u5167\u5bb9\u300d\u53ca\u7522\u51fa\u300c\u6709\u50f9\u503c\u7684\u5167\u5bb9\u300d\u5927\u6709\u95dc\u806f\uff01<\/p>\n\n\n\n<p style=\"font-size:18px\">\u500b\u6027\u5316\u7684\u5167\u5bb9\uff0c\u5bb9\u6613\u5438\u5f15\u7528\u6236\u7684\u76ee\u5149\uff0c\u800c\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u5247\u53ef\u4ee5\u7dad\u7e6b\u8207\u7528\u6236\u7684\u95dc\u4fc2\uff0c\u9032\u5165 MarTech \u6642\u4ee3\uff0c\u793e\u7fa4\u662f\u4e00\u500b\u76f8\u7576\u91cd\u8981\u7684\u884c\u92b7\u7ba1\u9053\uff0c\u4e5f\u662f\u54c1\u724c\u5f88\u597d\u641c\u96c6\u7528\u6236\u8f2a\u5ed3\u7684\u5a92\u4ecb\uff0c\u900f\u904e\u7522\u88fd\u8207\u6d88\u8cbb\u8005\u66f4\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u7a4d\u6975\u5275\u9020\u500b\u4eba\u5316\u9ad4\u9a57\uff0c\u8207\u6d88\u8cbb\u8005\u5275\u9020\u66f4\u6df1\u4e00\u5c64\u7684\u9023\u7d50\uff0c\u4e5f\u80fd\u5927\u5e45\u63d0\u5347\u54c1\u724c\u7684\u7372\u5229\u6a5f\u6703\uff01<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\"><span class=\"ez-toc-section\" id=\"3%E4%BB%A5%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E8%A1%8C%E9%8A%B7\"><\/span><strong>3.\u4ee5\u6578\u64da\u9a45\u52d5\u884c\u92b7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">\u6709\u4e86\u300c\u6578\u64da\u300d\uff0c\u54c1\u724c\u624d\u80fd\u77e5\u9053\u6d88\u8cbb\u8005\u559c\u6b61\u4ec0\u9ebc\u3001\u6703\u7522\u751f\u4ec0\u9ebc\u6a23\u7684\u6d88\u8cbb\u884c\u70ba\uff0c\u900f\u904e\u5404\u9805\u6307\u6a19\u4ea4\u53c9\u5206\u6790\u3001\u76f8\u4e92\u4f5c\u7528\uff0c\u85c9\u6b64\u770b\u51fa\u6d88\u8cbb\u8005\u8207\u54c1\u724c\u7684\u4e92\u52d5\u6a21\u5f0f\u3002\u5c24\u5176\u672a\u4f86\u7b2c\u4e09\u65b9 Cookie \u6703\u6f38\u6f38\u88ab\u5e02\u5834\u6dd8\u6c70\uff0c\u54c1\u724c\u66f4\u61c9\u8a72\u5229\u7528\u5404\u5f0f\u65b9\u6cd5\u8490\u96c6\u3001\u5584\u7528\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u5f9e\u4e2d\u6316\u6398\u6d88\u8cbb\u8005\u7684\u771f\u5be6\u9700\u6c42\uff0c\u4e26\u900f\u904e\u5206\u6790\u9810\u6e2c\uff0c\u6709\u6548\u64ec\u5b9a\u672a\u4f86\u57f7\u884c\u7b56\u7565\uff0c\u8b93\u6578\u64da\u9a45\u52d5\u884c\u92b7\uff01<\/p>\n\n\n\n<p style=\"font-size:18px\">\u5728 MarTech 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id=\"%E6%B0%B4%E6%98%9F%E6%95%B8%E4%BD%8D%E7%AB%8B%E5%9F%BA_MarTech_%E6%8E%A8%E5%87%BA%E5%85%A8%E6%96%B0%E6%9C%8D%E5%8B%99\"><\/span><strong>\u6c34\u661f\u6578\u4f4d\u7acb\u57fa MarTech \u63a8\u51fa\u5168\u65b0\u670d\u52d9&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p style=\"font-size:18px\">MarTech \u5df2\u7d93\u6210\u70ba\u8a31\u591a\u7522\u696d\u7684\u767c\u5c55\u91cd\u9ede\uff0c\u800c\u6c34\u661f\u6578\u4f4d\u4e5f\u671d\u5411 MarTech \u9818\u57df\u624e\u6839\u767c\u5c55\uff0c\u65bc 2023 \u5e74\u63a8\u51fa\u5168\u65b0\u670d\u52d9\uff0c\u5305\u62ec M-Core \u5168\u5a92\u9ad4\u5ee3\u544a\u7b56\u7565\u4f48\u5c40\u3001M-Trend \u793e\u7fa4\/\u8ad6\u58c7\u8f3f\u60c5\u5206\u6790\u7cfb\u7d71\u3001M-Insight \u8a2a\u5ba2\u6a23\u8c8c\u89e3\u6790\u7cfb\u7d71\u3001M-Report \u5373\u6642\u52d5\u614b\u6578\u64da\u5100\u8868\u677f\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div 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