2021年9月開始，台灣疫情控制得宜，民眾幾乎已經恢復過往的日常生活，線下消費行為漸漸復甦，各大商圈都可以看見滿滿的人潮，過去知名商家排隊的盛況也開始恢復，在景氣逐漸回溫的市場，實體商家如何運用Google Map來吸引消費者造訪？可以試著讓消費者在使用Google Map時，透過廣告曝光，迅速地發現你。
目錄
為什麼需要在Google Map投放廣告？
Google Map對商家的曝光和推廣之所以重要，是因為民眾對它的依賴性高，並且Google Map結合了「Google My Business我的商家」的資訊，在上方可以快速得知商家的營業時間、電話…等基本資訊，還有許多網友的評論和店內的照片可以參考。
大家可能有遇過類似以下的情境，當和朋友逛完街、看完展覽或爬完山，總之在結束行程後，正打算找餐廳前往覓食，這時候就會使用Google Map查看附近有哪些你們感興趣的店家；或是和家人朋友相約出遊三天兩夜，原先規劃的行程都已經結束了，但還有很多空閒的時間，這時可能也會用Google Map，查看當地附近還有什麼可以去玩的景點，來決定接下來的行程。因此經營Google My Business和增加Google Map上的曝光，有助於吸引消費者採取行動。
如何在Google Map投放廣告？
其實沒有一種廣告類型稱作Google Map廣告，它是不同廣告類型中的其中一個投放版位，就像是投放Google探索廣告，YouTube和Gmail會是其中的投放版位一樣。在Google Map中的廣告，在商家資訊中會標示「廣告」兩個字，地圖上的商家icon會是正方形，若商家有上傳LOGO則會更明顯出現LOGO標誌（不過一般消費者並不會輕易知道這項資訊），呈現形式如下圖：
以下幾種廣告類型，可以讓廣告在Google Map上曝光，分別是智慧型廣告、區域廣告、本地搜尋廣告：
1.智慧型廣告
選擇「不依據任何目標建立廣告活動」> 再點選「智慧型」
這是一種對新手友善的廣告類型，當你不知道如何設定廣告投放的目標，即可選擇這種廣告形式，為你的品牌進行宣傳，你不需要花太多時間管理廣告活動，Google系統會自動為你放送廣告。 宣傳的內容可以是你的網站、你的影片，或是你的商家檔案，選擇商家檔案後，即可設定希望消費者採取的行動（致電或是規劃路線前往店家）、關鍵字主題、以商家為中心的半徑範圍區域、廣告文案，而廣告曝光的版位包含Google搜尋結果、Google Map、YouTube、Gmail。
2.區域廣告
選擇「親臨當地門市與促銷」> 再點選「區域」
區域廣告最主要的目的，即是吸引消費者前往實體店家，只要連結商家檔案，選擇主要目標（親臨門市、來電點擊、路線點擊），設定預算和素材，即可在Google Map、Google多媒體聯播網、Gmail、YouTube和Google搜尋聯播網（即是下方的本地搜尋結果），多種版位中出現。
3.本地搜尋廣告
這個廣告呈現形式，其實在「Google搜尋廣告」或「區域廣告」都可以進行設定，只要在 Google Ads 帳戶中設定「地點額外資訊」，即可投放本地搜尋廣告，電腦版和手機版呈現的地方稍有不同，如下：
- 電腦版
在Google引擎搜尋關鍵字後，在陳列出的商家檔案最下方點選「全部顯示」，廣告會出現在所有結果的最上方。
- 手機版
搜尋關鍵字後，廣告會直接出現在本地搜尋結果的最上方。
Google Map上的廣告和大部分的Google Ads一樣，是競價機制並以單次點擊出價（CPC）計費，只有被點擊時才需付費，包含以下幾種點擊狀況（如下圖）：取得地點詳細資料點擊、取得路線點擊、行動裝置點選通話點擊、網站點擊，若是只有搜尋後曝光，或是使用者在地圖上進行瀏覽，是不用付費的。
同場加映！「Google My Business我的商家」經營與優化
（以下簡稱GMB）
想要在Google Map投放廣告，我們當然不只期望廣告版位，能讓店家優先曝光給消費者看到而已，而是透過商家檔案進一步認識我們後產生興趣，並採取行動，因此GMB的內容非常重要，不要讓消費者點開檔案資訊後，卻失望離開，以下分享幾項可以讓GMB內容變得更好的做法：
- 盡可能提供完整、正確的資訊
這項做法是最基本的，提供完整的商家名稱、地址、電話、營業時間、網站…等資訊，會讓消費者對你的店家好感度更高，即使你沒有在Google Map上投放廣告，Google演算法也會依據你提供的資訊完整度和正確性，來決定使用者在區域搜尋結果中找到你的頻率。
- 善用「貼文」功能
透過發佈貼文向他們提供最新的資訊，就像在經營紛絲專頁一樣，使用貼文和消費者進行溝通，你可以發布最新訊息，像是特殊因素店休多天，可以避免顧客撲空，或是新品上市、優惠活動這類訊息，也能在上方提供優惠代碼，讓已經預備前往的消費者對你們更感興趣！
- 上傳商家和產品照片
透過提供店家外觀、內部環境或產品照片，比起僅用文字描述，會更能夠抓住消費者的目光，增加他們停留的時間來更認識你，如果可以，盡量保持一定頻率的更新！
- 用心管理評論
這點就不必多說了，商家資訊中的星等分數，絕對是消費者決定是否前往的重要考量之一！這當然與店家本身的服務有很大的關係，不過即使你收到負面的評論，也請務必要回覆他們，向消費者解釋或表示歉意，才不會讓其他潛在顧客看到後觀感不佳，若無人理會負面評價，會讓他們對店家的好感度降低許多。
- 新增商家連結
如果是餐飲類或是提供的服務需要事先預訂的商家，建議可以在GMB中放上「預約、訂位、訂餐」…等服務連結，讓消費者在找到你之後，看見可以立即採取行動的選項，更能鼓勵他們前往消費。點此查看如何新增商家檔案連結。
要在Google Map投放廣告，記得先讓你的商家資訊看起來光鮮亮麗！即使你並沒有花費預算在這上面，好好經營GMB對你的品牌有好無壞，絕對能為你帶來更多商機！
如果你喜歡我們的分享，想接收更多行銷或廣告相關知識，歡迎在下方輸入Email，訂閱我們的電子報！
27 comments
I do believe all of the ideas you’ve introduced for your post.
They’re very convincing and can definitely work.
Still, the posts are too shodt ffor newbies. May yoou please lengthen them a bit from next time?
Than you for thee post. http://boyarka-inform.com/
Hi! Would you mind if I share your blog with my zynga group?
There’s a lot of foplks that I think woulld really enjoy your content.
Please let mme know. Thank you https://leon.bet/en-au/casino
You ought to be a part of a contest for one of the most useful blofs on the internet.
I will highly recommend this blog! https://downforeveryoneorjustme.com/stephenjoneseditor.com?proto=https
Greate article. Keep posting such kinnd of information on your page.
Im really impressed by it.
Hi there, You’ve done a great job. I will devinitely digg it and in my view suggest to my friends.
I am sure they will be benefited from this web site. https://caramellaapp.com/milanmu1/nspjKMz6o/nfl
Hi I am so thrilled I found your blog page, I really found you by
error, while I was searching on Aol for something else, Nonetheless I am here now and would just like to say thanks a lot for
a remarkable post and a all round interesting blog (I also love
thee theme/design), I don’t have time to read iit all
at the minute buut I have saved it and also added your RSS feeds, so when I have time
I will be back too read a lot more, Please do keep up the excellent work. https://nrlplayers.wordpress.com/
I am regular visitor, hoow are you everybody? This piece of writing
posted at this wweb page is really nice. https://top10paidsport.wordpress.com/
Helolo There. I found your weblog the usage of msn. That is
an extremely smartly written article. I’ll make sure
to bookmark it and return to learn morfe of your helpful info.
Thanks for the post. I will definitely return. https://caramellaapp.com/milanmu1/2EKcU8EoP/worst-injuries-in-nfl-history
It’s going tto be finish oof mine day, except before end I am reading
this fantasic post to increase my know-how. https://caramellaapp.com/milanmu1/twe0F1hnY/future-of-the-nfl
Hi to all, hhow is the whole thing, I think every one is getting more frlm this website,
and your views are pleasant in support of new visitors. https://gameturnsbrutal.wordpress.com/
Hmm is anyone ele having problems with the images on this blog loading?
I’m trying to find out if its a problem onn mmy end or if it’s the blog.
Any feed-back would bee greatly appreciated. https://jo1qo.mssg.me/
Write more, thats all I have to say. Literally, it seems as though
you relie on the viddeo to make your point. You clearly know what youre talking about, wwhy throw
away your intelligence on just posting videos to your weblog when you couuld
bee giving us somethng informative to read? https://caramellaapp.com/milanmu1/l1QPQbjSs/athletes
After I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I receive four
emails with the sqme comment. There hhas to be a means you can remove me from
that service? Cheers! https://valuableesportsteams.wordpress.com/
Usually I do not read article on blogs, however I wish to say that this
write-up very compelled me too check out and do so!
Your writing taste has been amaaed me. Thanks,
qquite great post. https://nq8fr.mssg.me/
Article writing is also a fun, if you know then you can write if not it is complex
too write. https://m2moc.mssg.me/
I all the time used to study article in news papers bbut now as I am a
user of web thus from now I am using net for articles, thanks to web. https://worldcupvenue.mystrikingly.com/
We stumbled over here by a different web page and thought I should check things out.
I llike what I see so i am just following you. Look forward to looking at your
web page yet again. https://predictedlineup3.wordpress.com/
I every time used to study piece oof writing in news papers but now as I am a user of internet thus from now I
am using net for content, thanks to web. http://dailyemerald.com/100593/promotedposts/when-the-game-turns-brutal-the-most-infamous-and-worst-injuries-in-nfl-history/
Nice weblog here! Also your website so much up fast!
What host are you using? Can I am getting your affiliate hyperlink on your host?
I wish my web site loaded up as fast as yours lol https://menbehealth.wordpress.com/
What’s Going down i’m new to this, I stumbled upon this I have
discovered It positively useful and it has aided me out loads.
I hope to contribute & assist different users like its aided me.
Great job. https://www.worldfinance.com/markets/could-a-crypto-comeback-be-on-the-cards
You’re so awesome! I don’t suppose I’ve read
through anything like this before. So good to
discover another person with genuine thoughts on this topic.
Really.. many thanks for starting this up. This web site
is one thing that is needed on the internet, someone with a bit of originality! https://wiscope.blogspot.com/2025/02/single-use-cystoscope-wiscope-vs.html
Thhis info is invaluable. How cann I find out more? https://cetroscentromedico.com.br/2025/03/21/bdmbet-casino-insights-enjoy-new-games-on-your-account-and-get-up-to-hours-of-fun-terms-and-more/
continuously i used to read smaller articles or reviews wnich also clear their motive, and that is also happening with this post which I am reading at this time. https://Freelancejobsbd.com/employer/professional-academic-writer/
You really make it seem so easy with your presentation but I find this matter to be actually something which I
think I would never understand. It seems too complicated and very broad for
me. I’m looking forward foor your next post, I will tryy to get the hang
of it! https://skillnaukri.com/employer/kuehner/
Здравствуйте! Это тестовое сообщение PromoPilot. Ссылка для проверки: https://example.com/. Код проверки: A8BFE7-CS3-314127B3
Здравствуйте! Это тестовое сообщение PromoPilot. Ссылка для проверки: https://example.com/. Код проверки: E30336-AF-38E6C3CC
Коллеги, делюсь полезным материалом «тут». https://paste.rs/xA9H5 Будем рады обратной связи!
Great article! Thanks for sharing.
Ref: TEST-6BDB823B